Apple Unveils iPhone 17, Apple Watch Series 11 & AirPods Pro 3 – Pre-Orders Open This Friday

The wait is finally over for Apple fans! Starting Friday, September 12 at 5 a.m. PDT, customers can pre-order the all-new iPhone 17 lineup, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 directly from Apple.com or the Apple Store app.

The iPhone 17 series brings breakthrough features like a 48MP Dual Fusion camera, Center Stage selfies, A19 Pro chip, and iOS 26 with Apple Intelligence. The sleek iPhone Air stands out with its ultra-thin, lightweight design, while the iPhone 17 Pro and Pro Max deliver unmatched performance, pro cameras, and exceptional battery life.

🚀 What’s New in Apple Watch 2025

Apple’s latest wearables are here: Apple Watch Series 11 (with hypertension alerts & sleep score), Apple Watch SE 3 (Always-On display & wrist temperature tracking), and the adventure-ready Apple Watch Ultra 3 (with satellite SOS, messaging, and 42-hour battery life).

🎧 AirPods Pro 3 Take Sound to the Next Level

The new AirPods Pro 3 redefine wireless audio with 4x stronger Active Noise Cancellation, Live Translation for conversations, improved stability for workouts, and even heart rate monitoring through the Fitness app.

💰 Save Big with Apple Trade-In & Carrier Deals

Apple Trade-In: Get up to $700 credit when you trade iPhone 13 or newer.
Carrier Offers: Save up to $1,100 with AT&T, T-Mobile, Verizon, and Boost Mobile.
Apple Card Perks: Enjoy 3% Daily Cash Back and 0% APR with monthly installments.

📦 Accessories & More

Apple also revealed stylish accessories like the iPhone Air Bumper, new MagSafe Cases, TechWoven Case for Pro models, and an all-new Crossbody Strap. The Apple Watch band collection introduces fresh Nike Sport designs, Trail Loops, and luxury Hermès bands.

Mark your calendars: the iPhone 17 lineup, Apple Watch Series 11, and AirPods Pro 3 officially hit stores worldwide on September 19, 2025.