Huawei Beats Xiaomi & Apple in Q2 2025 Global Smartwatch Sales

Global Wearable Sales Report – Q2 2025: Huawei has officially claimed the top spot in the global smartwatch and wearable market, leaving behind major rivals Xiaomi and Apple. According to the latest IDC market analysis, the company shipped 9.9 million smartwatches between April and June 2025, securing a 20.2% market share and year-on-year growth of 11.7%.
Huawei’s Winning Edge
The spotlight of Huawei’s success is the Huawei Watch 5, introducing the world’s first X-Tap technology that allows users to instantly scan and access health reports with a single tap. Other popular releases like the Watch Ultimate Green Edition and Watch D2 also fueled the brand’s rise in wearable sales.
Upcoming Huawei Wearables
Looking ahead, Huawei is preparing for a September 19, 2025 global launch event. The company will unveil its highly anticipated Watch GT 6 series, Watch Ultimate 2, and a new version of Watch D2. This lineup aims to strengthen Huawei’s dominance in the smartwatch market 2025.
How Competitors Performed
- Xiaomi: Ranked 2nd with 9.5 million units and a 19.3% market share, showing the fastest growth rate among rivals.
- Apple: Took 3rd place with 7.4 million smartwatch shipments, capturing 15% market share and a strong 28.8% YoY growth.
- Samsung: Ranked 4th with 3.2 million units, holding 6.5% market share, though its sales slipped by 2.1% YoY.
The Q2 2025 global wearable market shows fierce competition, but Huawei’s innovation in health-focused technology and aggressive product launches keeps it one step ahead of the competition.