Apple Vision Pro Dominates Enterprise Market Despite Price and Weight

While consumer adoption rates for the Apple Vision Pro remain unclear, reports indicate that its most enthusiastic buyers are enterprise clients leveraging the device for advanced sales, training, and design simulations.

Limitations Don’t Deter Enterprise Use

The headset’s weight and price—$3,500 per unit—pose challenges for mass consumer adoption. However, these factors are less important in professional settings, such as air-conditioned offices, retail spaces, and training facilities, where Apple Vision Pro enhances workflow and decision-making.

Top Enterprise Use Cases

According to The Wall Street Journal, three major enterprises showcase the Vision Pro’s impact:

• Lowe’s: Allows customers to visualize redesigned homes using the headset, reducing the number of appointments and speeding up remodeling decisions.
• Dassault Systemes: Its 3DLive App spans industries, from molecular science to electric vehicle design, enabling immersive design and collaboration.
• CAE: Uses the Vision Pro for cockpit simulations, improving information retention and pilot preparedness in aviation training.

Enterprise Adoption Statistics

Apple CEO Tim Cook revealed during the May 2024 earnings call that approximately half of Fortune 100 companies have purchased an Apple Vision Pro. Although exact numbers are undisclosed, this indicates significant enterprise adoption despite the high cost.

Opportunities for Growth

For most corporations, the price and weight are manageable, but Apple could expand adoption further by introducing multi-user support. Currently, businesses cannot assign one unit per employee efficiently, which limits broader enterprise integration.

Looking Ahead

Apple plans several product announcements in the second half of 2025, starting with the iPhone 17 event. The Vision Pro hardware upgrade, potentially featuring an M5 chip, could attract even more enterprise clients into the premium spatial computing market.